Philosophy4 min read
Why 'Lovable' Beats 'Viable': Rethinking the MVP
The traditional MVP focuses on minimum functionality. We think that's missing the point. Here's why we build for love, not just viability.
Read more →
Blog
Thoughts on building simple, products that people love. How we work, what we've learned, and why less is often more.
Process3 min read
The 7-Day Rule: How Constraints Spark Creativity
Why we ship every product in 7 days or less, and how tight deadlines lead to better decisions.
Guide5 min read
The Only 3 Things Your V1 Actually Needs
Most first versions have too many features. Here's how to identify the essential three that matter.
Philosophy4 min read
Ship Small, Learn Fast: The Case Against Feature Bloat
Why adding more features often makes products worse, and how to resist the temptation.
Have an idea? Let's talk
We build products people love to use. Tell us your idea and let's make something people will love.
Get in Touch